Rocket Hub

Work has outgrown borders. Across the region, the Southeast Asian workforce network is powering industries from hospitality to logistics, connecting workers, companies, and economies like never before. In 2025, Hey Rocket’s recruitment drives across China, the Philippines, and Malaysia proved that Southeast Asia isn’t just exporting talent — it’s exporting resilience, trust, and collaboration.

A European agtech firm combined the China Plus strategy and EOR to expand into Asia without opening multiple entities. By partnering with an Employer of Record, the company launched operations in Vietnam and Indonesia in under three months, reduced compliance risks, and saved over 40% in costs. This case study shows why the China Plus strategy and EOR are now essential tools for global expansion, offering both speed and resilience in today’s uncertain market.

Our recent visit to Qingdao and Yantai was more than a business trip—it was a cultural and strategic exchange that deepened our cross-border partnerships in China. From the innovative spirit of Qingdao to the reflective calm of Yantai, each city offered valuable insights into talent mobility, industry trends, and meaningful collaboration. As Hey Rocket continues expanding across Asia, we carry forward the relationships and lessons shaped by these inspiring destinations.